Identity

Identity


Global Identity Kit

IDENTITY
GUIDELINE
SYSTEM

These guidelines were developed to anticipate and accommodate our differences, both in the content of our materials, and the styles we design in. The core elements of the system are few, but if adopted consistently, they will have a powerful impact on the mission of the church.

LOGO

The corporate identity for the Seventh-day Adventist Church reflects our deep and abiding belief in Jesus Christ as the center of our lives and our faith. It is our hope that this graphic representation of who we are will be used all around the world as a familiar symbol of our Church and its values.

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Global Identity Kit

The corporate identity for the Seventh-day Adventist Church reflects our deep and abiding belief in Jesus Christ as the center of our lives and our faith. It is our hope that this graphic representation of who we are will be used around the world as a familiar symbol of our church and its values.

The logo and its meaning

The logo reflects the core values of the Seventh-day Adventist Church. Its foundation is the Bible, the Word of God, shown open because its message should be read and put into practice. Central to that biblical message is the cross, which is also a central feature of the logo. Above the cross and the open Bible is a burning flame that represents the Holy Spirit, the messenger of truth.

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Seventh-day Adventist Church Logo

The Second Coming

The lines at the top of the design suggest upward momentum symbolizing the resurrection and ascension to heaven at Christ’s second coming, the ultimate focus of our faith.

The Flame

This is the shape formed by three lines encircling an implied sphere. The lines represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit.

The Cross

The symbol of the cross, representing the gospel of salvation, is positioned in the center of the design to emphasize Christ’s sacrifice, which is the central theme of the Adventist faith.

The Open Bible

The Bible forms the base of the design and represents the biblical foundation of our beliefs. It is portrayed in a fully open position suggesting a full acceptance of God’s word.

It is our hope and prayer that though this logo is a very simple picture of the foundation of Adventist beliefs and values it may be a recognizable symbol of the Adventist message to the world. 

Logo usage 

The registered trademark may be used by the Seventh-day Adventist Church, its entities, institutions and churches, as authorized by the General Conference of Seventh-day Adventists, its divisions, unions and conferences.

The logo graphic represented here is a trademark of the Seventh-day Adventist Church. By downloading the Seventh-day Adventist logo, you agree to the stipulations and regulations set forth in the Global Identity Standards Manual (pdf). The General Conference of Seventh-day Adventist reserves the legal right to protect the integrity of the church against misuse or unauthorized use of the logo.

Trademarks shall not be utilized in commercial endeavors.

The logo is available as three types of graphics: EPS, PNG and JPG. Whenever possible, use the EPS files because they can be expanded to the needed size without losing resolution. If the EPS file does not work, try using the PNG or JPG file.

Download the Global Identity Standards Manual

Download the Logo files

Logo and global identity questions

For more information about the logo and its use, please e-mail: HollandT(at)gc.adventist(dot)org

Use of the name “Seventh-day Adventist” 

The name Seventh-day Adventist represents the Seventh-day Adventist Church, its institutions and organizations, its local churches and its members. The name and the logo are trademarked and registered identities. As with all proper names, there are appropriate and inappropriate ways to spell, pronounce, abbreviate and otherwise use this name.

Spelling: Seventh-day Adventist, including the hyphen and a lower-case “d” for “day”.

Pronunciation: Seventh-day Ad’-ven-tist with the accent on the first syllable.

Abbreviation: Adventist. In communication about the church, the preferred abbreviation of the name is “Adventist.”

Trademark and Logo Usage...

The Seventh-day Adventist Name

Church trademarks, such as “Seventh-day Adventist,” “Adventist,” and “Ministry,” may be used only in connection with denominational ministries and non-commercial activities of approved lay and professional groups. Use of these trademarks shall be controlled by the General Conference of Seventh-day Adventists through its Trademark Committee. Church trademarks shall not be used in any manner that will jeopardize the Church’s tax-exempt status.

The Seventh-day Adventist Logo

The registered trademark may be used by the Seventh-day Adventist Church, its entities, institutions, and churches, as authorized by the General Conference of Seventh-day Adventists, its divisions, unions, and conferences.

Trademarks shall not be utilized in commercial endeavors.

Registered Trademarks

ADVENTIST®

ADVENTIST BOOK CENTER®

ADVENTIST COMMUNITY SERVICES®

ADVENTIST COMMUNITY SERVICES Design®

ADVENTIST HEALTH® (fancy)

ADVENTIST HEALTH SYSTEM®

ADVENTIST HEALTHCARE®

ADVENTIST INFORMATION MINISTRY®

ADVENTIST LAWYER®

ADVENTIST-LAYMEN’S SERVICES AND INDUSTRIES® (ASI)

ADVENTIST NEWSLINE®

ADVENTIST NEWS NETWORK®

ADVENTIST PIONEER LIBRARY®

ADVENTIST REVIEW®

ADVENTIST RISK MANAGEMENT®

ADVENTIST TELEVISION NETWORK

ADVENTIST TELEVISION NETWORK LOGO

ADVENTIST WHOLEHEALTH NETWORK

ADVENTIST WORLD

ADVENTIST WORLD RADIO

ADVENTURER CLUB and Design

ADVENTURER CLUB Design Only

A JOURNEY TEXCELLENCE

A PEOPLE OF HOPE PRODUCTION

ASI

ASI (Stylized)

AWR

BETTER LIVING CENTER

BIBLE MADE PLAIN SEMINARS

BIBLE STORY

BREATHE-FREE

CYCLE OF LIFE

DIALOGUE

DESIGN (Three Trumpets)(AWR)

DESIGN (ANN Log)/ A and Design

DESIGN (Globe with Swirls ARM log)

DESIGN (PeopleHolding Globe)

DESIGN (Seventh-day Adventist Log)

EVIDENCE

FAITH FOR TODAY

FAMILY BIBLE STORY

FAMILY BIBLE STORY Design

GENCON GENERAL CONFERENCE OF SEVENTH-DAY ADVENTISTS

GRACELINK

GRIGGS UNIVERSITY

GRIGGS UNIVERSITY Logo

HEALTH-WISE (Use according tlicense agreement)

HOPE CHANNEL

HOPE CHANNEL DESIGN

I LOVE BEING FREE FROM SMOKING

IT IS WRITTEN

JOURNAL OF ADVENTIST EDUCATION

LA VOZDE LA ESPERANZA

LIBERTY

LIBERTY MAGAZINE

LIFESTYLE MAGAZINE

MINISTRY

PATHFINDER and DESIGN

PLANNING FOR THE CYCLE OF LIFE

POWERPOINTS

QUIT NOW!

QUIT NOW!and DESIGN

REAL TIME FAITH

SEVENTH-DAY ADVENTIST

SEVENTH-DAY ADVENTIST Logo

SONSCREEN

THE HOPE CHANNEL

THE JOURNAL OF ADVENTIST EDUCATION

WOMEN’S MINISTRIES (Log)

YOUTH ALIVE

YOUTH MESSENGER