Global Identity Kit
The corporate identity for the Seventh-day Adventist Church reflects our deep and abiding belief in Jesus Christ as the center of our lives and our faith. It is our hope that this graphic representation of who we are will be used all around the world as a familiar symbol of our Church and its values.
The corporate identity for the Seventh-day Adventist Church reflects our deep and abiding belief in Jesus Christ as the center of our lives and our faith. It is our hope that this graphic representation of who we are will be used around the world as a familiar symbol of our church and its values.
The logo and its meaning
The logo reflects the core values of the Seventh-day Adventist Church. Its foundation is the Bible, the Word of God, shown open because its message should be read and put into practice. Central to that biblical message is the cross, which is also a central feature of the logo. Above the cross and the open Bible is a burning flame that represents the Holy Spirit, the messenger of truth.
The Second Coming
The lines at the top of the design suggest upward momentum symbolizing the resurrection and ascension to heaven at Christ’s second coming, the ultimate focus of our faith.
This is the shape formed by three lines encircling an implied sphere. The lines represent the three angels of Revelation 14 circling the globe and our commission to take the gospel to the entire world. The overall shape forms a flame symbolic of the Holy Spirit.
The symbol of the cross, representing the gospel of salvation, is positioned in the center of the design to emphasize Christ’s sacrifice, which is the central theme of the Adventist faith.
The Open Bible
The Bible forms the base of the design and represents the biblical foundation of our beliefs. It is portrayed in a fully open position suggesting a full acceptance of God’s word.
It is our hope and prayer that though this logo is a very simple picture of the foundation of Adventist beliefs and values it may be a recognizable symbol of the Adventist message to the world.
The registered trademark may be used by the Seventh-day Adventist Church, its entities, institutions and churches, as authorized by the General Conference of Seventh-day Adventists, its divisions, unions and conferences.
The logo graphic represented here is a trademark of the Seventh-day Adventist Church. By downloading the Seventh-day Adventist logo, you agree to the stipulations and regulations set forth in the Global Identity Standards Manual (pdf). The General Conference of Seventh-day Adventist reserves the legal right to protect the integrity of the church against misuse or unauthorized use of the logo.
Trademarks shall not be utilized in commercial endeavors.
The logo is available as three types of graphics: EPS, PNG and JPG. Whenever possible, use the EPS files because they can be expanded to the needed size without losing resolution. If the EPS file does not work, try using the PNG or JPG file.
Download the Global Identity Standards Manual
Download the Logo files
Logo and global identity questions
For more information about the logo and its use, please e-mail: HollandT(at)gc.adventist(dot)org
Use of the name “Seventh-day Adventist”
The name Seventh-day Adventist represents the Seventh-day Adventist Church, its institutions and organizations, its local churches and its members. The name and the logo are trademarked and registered identities. As with all proper names, there are appropriate and inappropriate ways to spell, pronounce, abbreviate and otherwise use this name.
Spelling: Seventh-day Adventist, including the hyphen and a lower-case “d” for “day”.
Pronunciation: Seventh-day Ad’-ven-tist with the accent on the first syllable.
Abbreviation: Adventist. In communication about the church, the preferred abbreviation of the name is “Adventist.”
Trademark and Logo Usage...
The Seventh-day Adventist Name
Church trademarks, such as “Seventh-day Adventist,” “Adventist,” and “Ministry,” may be used only in connection with denominational ministries and non-commercial activities of approved lay and professional groups. Use of these trademarks shall be controlled by the General Conference of Seventh-day Adventists through its Trademark Committee. Church trademarks shall not be used in any manner that will jeopardize the Church’s tax-exempt status.
The Seventh-day Adventist Logo
The registered trademark may be used by the Seventh-day Adventist Church, its entities, institutions, and churches, as authorized by the General Conference of Seventh-day Adventists, its divisions, unions, and conferences.
Trademarks shall not be utilized in commercial endeavors.
ADVENTIST BOOK CENTER®
ADVENTIST COMMUNITY SERVICES®
ADVENTIST COMMUNITY SERVICES Design®
ADVENTIST HEALTH® (fancy)
ADVENTIST HEALTH SYSTEM®
ADVENTIST INFORMATION MINISTRY®
ADVENTIST-LAYMEN’S SERVICES AND INDUSTRIES® (ASI)
ADVENTIST NEWS NETWORK®
ADVENTIST PIONEER LIBRARY®
ADVENTIST RISK MANAGEMENT®
ADVENTIST TELEVISION NETWORK
ADVENTIST TELEVISION NETWORK LOGO
ADVENTIST WHOLEHEALTH NETWORK
ADVENTIST WORLD RADIO
ADVENTURER CLUB and Design
ADVENTURER CLUB Design Only
A JOURNEY TEXCELLENCE
A PEOPLE OF HOPE PRODUCTION
BETTER LIVING CENTER
BIBLE MADE PLAIN SEMINARS
CYCLE OF LIFE
DESIGN (Three Trumpets)(AWR)
DESIGN (ANN Log)/ A and Design
DESIGN (Globe with Swirls ARM log)
DESIGN (PeopleHolding Globe)
DESIGN (Seventh-day Adventist Log)
FAITH FOR TODAY
FAMILY BIBLE STORY
FAMILY BIBLE STORY Design
GENCON GENERAL CONFERENCE OF SEVENTH-DAY ADVENTISTS
GRIGGS UNIVERSITY Logo
HEALTH-WISE (Use according tlicense agreement)
HOPE CHANNEL DESIGN
I LOVE BEING FREE FROM SMOKING
IT IS WRITTEN
JOURNAL OF ADVENTIST EDUCATION
LA VOZDE LA ESPERANZA
PATHFINDER and DESIGN
PLANNING FOR THE CYCLE OF LIFE
QUIT NOW!and DESIGN
REAL TIME FAITH
SEVENTH-DAY ADVENTIST Logo
THE HOPE CHANNEL
THE JOURNAL OF ADVENTIST EDUCATION
WOMEN’S MINISTRIES (Log)